Harrison Assessments International recognizes that as the population ages, the competition for attracting good, skilled Gen X and Gen Y employees heats up. Employers are finding that monetary rewards are not enough to attract and retain younger workers.
Jamie Gutfreund of the Intelligence Group spends a great deal of time examining the differing motivations and preferences of the generations. Gutfreund (herself a member of Generation X) says it’s important to bear in mind that Xers were culturally different from the Baby Boom Generation that preceded them.
While boomers insisted on being heard by the world, “we [Xers] were a smaller generation [less than half the size of the boomer generation] who felt no one was listening to us,” she says. “We felt we had to fight” to have a voice, to make an impact, to earn a seat at the table of power.