Dan Schawbel, the leading personal branding expert for Gen Y and author of Me2.0: Build a Powerful Brand to Achieve Career Success, shares the tools for building your brand and gaining a competitive advantage. Learn how to:

• Effectively use online social networks, blogs, videos, and podcasts
• Develop a 4-step strategy for discovering, creating, and communicating your personal brand
• Improve your networking online and offline.

Schawbel’s octopus model visually illustrates the impact of branding on networking, career development, entrepreneurship, the use of social media, public relations, marketing, search engine optimization, and human resources.

For more from Dan Schawbel, listen to the entire show or visit danschawbel.com.

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