Donna Fenn, Author of UpSTARTS! How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success
Donna Fenn is a contributing editor to Inc. Magazine and an expert on the entrepreneurial habits of Gen Y. Learn how eight key factors contribute to Gen Y business success:
- Building collaborative tribes
- Deploying technology for competitive advantage
- Disrupting the status quo
- Deconstructing the Gen Y market
- Generating branding buzz
- Leveraging social mission
- Creating dynamic workplaces
- Morphing and growing strategically.
Whether you’re studying Gen Y’s approach to business to beef up your bottom line or aiming to be tomorrow’s great under-30 entrepreneur story, these concepts and steps will help get your business out in front of the pack.
For more from Donna Fenn, listen to the entire show Monday, August 9, 2010, at 12pm EST/9am PST or visit www.donnafenn.com.

Organizational consultant Tamara Erickson provides a valuable guidebook for the newcomers to the workforce -Generation Y, the 15 – 31 age cohort — who are entering in large numbers. Tammy gives Gen Y’s the information they crave to connect at work and to craft the lives they want. Sher reveals a framework Y’s can use to develop their own criteria for making career choices, how X’ers and Boomers view Generation Y, and the top 10 rules that can help Gen Y’s succeed in the corporate world. Tammy shares how Gen Y’s can use their unique strengths to understand and influence their professional relationships and to find their way in the changing workplace.
Tamara