Simon Sinek, Author of “Start with Why: How Great Leaders Inspire Everyone to Take Action”

Entrepreneur Simon Sinek reveals how a leadership edge in business, politics, or any area of life is a matter of re-focusing the mind. In Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon reveals that exceptional leaders and companies share a common bond: they know why they do what they do, and he explains why the “why” matters. It begins with a cause or purpose—the reason that compels leaders to continue striving and inspiring followers to believe and take action. Complete with a framework for launching a product, building a business, or turning an idea into a social movement, Sinek proves that with a little discipline, anyone can learn to inspire.

For more from Simon Sinek, listen to the entire show or visit www.startwithwhy.com.

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