Dr. Robert Cialdini on Proven Ways to Be Persuasive for Greater Success

On March 2, 2010, Dr. Robert Cialdini, New York Times bestselling author of Influence: Science and Practice and Yes, 50 Scientifically Proven Ways to be Persuasive, joined Ken and Sheryl Dawson on the Total Career Success VoiceAmerica Internet radio show to share six fundamental principles of influence based on years of research:

• Reciprocity – Give to receive;
• Scarcity – Position the product or service as unique and therefore in short supply;
• Authority – Be the expert;
• Consistency – Be consistent with the values/goals of the person to be influenced;
• Consensus – Demonstrate agreement as through references;
• Liking – Identify similarities with the person to be persuaded.

These approaches can dramatically improve the ability to influence people in all walks of life.

For more insights from Dr. Robert Cialdini, click here to listen to the entire show, or visit Dr. Cialdini’s website at http://www.influenceatwork.com/.

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