So you have a perfect resume, a top-notch cover letter, glowing reference letters, and the confidence and attitude to interview like a pro. Ready. Set. Job search success… almost. Your preparation, positive attitude, and resume are vital to the life and success of your job search, however there is one integral element missing from this scenario… networking. It is easy to underestimate its value and dismiss it, but in fact seventy five to eighty percent of jobs today are found through contacts and associations. Cold calling seem too intimidating? For many the answer is a resounding yes. Even approaching an acquaintance or friend to discuss jobs and careers can create some nervousness and trepidation. Yet networking remains arguably the most important tool in a successful job search, so take a deep breath and commit to networking your way to a better job and better career. This week we invited Andrea Sittig-Rolf, founder of Sittig Incorporated and author of Power Referrals: The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling for You, to discuss insights for building lasting relationships, and tips for job search and career success.

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