Steve Howard: How to Get the Wealthiest Generation to Buy and Accelerate Economic Growth!

Speaker and writer Steve Howard is the founder of a training and consulting firm, and his new book, Boomer Selling: Helping the Wealthiest Generation in History Own Your Premium Products and Services, is a practical resource to help organizations understand the motivations and buying habits of this unique generation. As the American economy recovers, it will be on the backs of Baby Boomers, and Howard explains why:

• Boomers are the engine that drives our economy
• Most companies are wasting money going after the wrong customers
• Customization is critical when selling to Boomers
• 80% of Boomers buy premium products.

For more from Steve Howard, listen to the entire show or visit boomerselling.com.

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