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How Engagement Analytics Help Create a Culture of Engagement

Employee engagement is a hot topic—and for good reason. Research studies from Gallup®, BlessingWhite®, and many more continue to demonstrate that engagement highly impacts key organizational metrics including talent retention, mission achievement, growth and profitability. In fact, Kevin Kruse, author of “Employee Engagement 2.0,” cites 28 studies that directly tie engagement to positive results in retention, customer loyalty, sales, safety, profits, and shareholder returns. Yet, in the United States, surveys reveal that only 29% of employees are engaged. As many as 24% are actively disengaged, contributing to significant financial losses. The numbers are far worse outside of the United States, where the average engagement level is only 13%.

Engagement Analytics focus on internal factors that need to be addressed in order to create a shared responsibility for achievement. In doing so, employees and employers attain alignment that fulfills the employees expectations while at the same time creates employee motivation to achieve the organization’s goals. Managers learn the internal dynamics of engagement for each employee and thus can enter an effective dialogue that sparks individual motivation. This focus on mutual needs leads to mutual respect, shared responsibility and an employment relationship that is much more likely to be maintained over a longer period of time.

The elusive goal of achieving an engagement culture can be attained with engagement analytics. As with any intervention that involves employee information, engagement analytics require effective planning, communication and a clear definition of purpose. When presented as a developmental process with no punitive implications, engagement analytics will be perceived to hold significant value for employees, giving them opportunity to identify key issues of career fulfillment and align their passions and talents with the needs of the organization. Naturally, employees will embrace the opportunity to meet their own employment needs and further develop a mutually beneficial relationship with the employer. With engagement analytics, organizations can finally achieve a culture of engagement in which employees share the responsibility for desired outcomes. Using engagement analytics, organizations and employees can work together to fulfill mutual needs while improving performance and increasing profitability and growth.

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